Hospitals across the country are implementing a range of innovative strategies to attract and recruit talented Nurses from their local communities. Here, are some effective methods to consider:
UC Davis Health, renowned for being named a top employer in California by Forbes, has devised an inclusive outreach and local recruitment plan to promote workforce diversity throughout the healthcare industry. This innovative approach is now receiving global attention through a new case study published in New England Journal of Medicine Catalyst's January 2024 issue.
"Diversity, equity and inclusion are core tenets of our recruitment strategies," said Lyndon Huling, interim lead for Talent Acquisition Unit and co-author of the case study. "We implement those values in our approach to outreach. We know that a diverse and local workforce cultivates innovation, improves patient outcomes and makes UC Davis Health an employer of choice."
"We wanted to use our presence in the community to increase local hiring," said Victoria Ngo, co-first author of the case study and postdoctoral researcher at UC Davis Health. "Targeting outreach to local Sacramento neighborhoods of concern is just one way the anchor institution mission is focusing its efforts in reducing disparities in the long term."
A 2019 Community Health Needs Assessment identified 10 ZIP codes within a 20-minute commute of UC Davis Medical Center in Sacramento with the greatest socioeconomic and health needs. In response, UC Davis Health pledged to hire and invest in the communities within these ZIP codes.
Establish Educational Relationships with Local Universities
To establish strong connections with Nursing students, consider offering Nursing internships that provide valuable practical experience and college credit. By forging educational partnerships with local universities, you can provide top-tier students with the opportunity to intern at your organization, offering them a real-life glimpse into the rewarding world of your health system. These internships allow employers to thoroughly evaluate potential candidates, enabling them to select the best fit and streamline the hiring process.
Networking and Community Engagement
Get involved in local healthcare and community events to connect with potential candidates and expand your network. Take part in community outreach programs to spread awareness about the exciting Nursing opportunities available at your hospital.
Employee Referral Programs (ERPs)
Implementing a rewarding employee referral program motivates your current staff to recommend talented candidates. Show your appreciation by offering enticing incentives for successful referrals. A creative ERP not only boosts employee engagement and satisfaction, but also helps you retain employees and attract top-notch individuals to join your team.
Utilize Social Media
Harness the power of social media platforms to broadcast job opportunities in your area and captivate potential candidates. Showcase the hospital's vibrant work environment and let employee testimonials shine a spotlight on the positive culture.
Recruitment Events and Open Houses