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DiversityNursing Blog

Health Systems Look Locally To Recruit Nurses

Posted by Erica Bettencourt

Mon, Jan 15, 2024 @ 11:03 AM

Hospitals across the country are implementing a range of innovative strategies to attract and recruit talented Nurses from their local communities. Here, are some effective methods to consider:

UC Davis Health, renowned for being named a top employer in California by Forbes, has devised an inclusive outreach and local recruitment plan to promote workforce diversity throughout the healthcare industry. This innovative approach is now receiving global attention through a new case study published in New England Journal of Medicine Catalyst's January 2024 issue.

"Diversity, equity and inclusion are core tenets of our recruitment strategies," said Lyndon Huling, interim lead for Talent Acquisition Unit and co-author of the case study. "We implement those values in our approach to outreach. We know that a diverse and local workforce cultivates innovation, improves patient outcomes and makes UC Davis Health an employer of choice."

"We wanted to use our presence in the community to increase local hiring," said Victoria Ngo, co-first author of the case study and postdoctoral researcher at UC Davis Health. "Targeting outreach to local Sacramento neighborhoods of concern is just one way the anchor institution mission is focusing its efforts in reducing disparities in the long term."

A 2019 Community Health Needs Assessment identified 10 ZIP codes within a 20-minute commute of UC Davis Medical Center in Sacramento with the greatest socioeconomic and health needs. In response, UC Davis Health pledged to hire and invest in the communities within these ZIP codes.

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Establish Educational Relationships with Local Universities

To establish strong connections with Nursing students, consider offering Nursing internships that provide valuable practical experience and college credit. By forging educational partnerships with local universities, you can provide top-tier students with the opportunity to intern at your organization, offering them a real-life glimpse into the rewarding world of your health system. These internships allow employers to thoroughly evaluate potential candidates, enabling them to select the best fit and streamline the hiring process.

Networking and Community Engagement

Get involved in local healthcare and community events to connect with potential candidates and expand your network. Take part in community outreach programs to spread awareness about the exciting Nursing opportunities available at your hospital.

Employee Referral Programs (ERPs)

Implementing a rewarding employee referral program motivates your current staff to recommend talented candidates. Show your appreciation by offering enticing incentives for successful referrals. A creative ERP not only boosts employee engagement and satisfaction, but also helps you retain employees and attract top-notch individuals to join your team.

Utilize Social Media

Harness the power of social media platforms to broadcast job opportunities in your area and captivate potential candidates. Showcase the hospital's vibrant work environment and let employee testimonials shine a spotlight on the positive culture.

Recruitment Events and Open Houses

Organize exclusive recruitment events and Open Houses that provide a firsthand experience of the exceptional facilities and vibrant culture that exist at your place of employment. These events will create opportunities for prospective Nurses to interact with your dedicated staff, gaining valuable insights into the numerous career opportunities available.

Topics: hiring, hiring nurses, nurse recruitment, hiring diverse candidates, hiring diverse workforce, DEI, Diversity, Equity and Inclusion, healthcare hiring, nurse hiring, hospitals hiring

Unlocking Nursing Career Opportunities: Tips and Advice for Success

Posted by Sarah West APRN, FNP-BC

Mon, Dec 04, 2023 @ 11:19 AM

One of the most extraordinary things about Nursing are the endless opportunities that lay at your feet the second you enter the profession. Here are some tips and advice to set you up for success in your Nursing career.

Continuing Education and Learning

Nursing is a dynamic career field with constant technological advancements and best practice updates. Nurses should strive to stay on top of industry trends by attending conferences, online classes, independent study programs, and on-the-job training.

Continuing education credits can ensure you stay updated with industry trends and broaden your skill set, making you stand apart from others in the job market. 

Nursing Specialization

Nursing specialization allows you to become an expert in a chosen area of interest within the Nursing profession. Registered Nurses can choose to become board-certified in various Nursing specialties, including but not limited to, Emergency Nursing, Pediatric Nursing, and Critical Care.  

Nurses who specialize in a specific area of Nursing can influence Nursing practice, education, and healthcare outcomes by sharing their expertise and patient care experience. Not only does pursuing a specialization look excellent on a resume, it also helps shape the healthcare industry's future and promote better patient care.

Networking

Networking in Nursing can unlock unexpected and significant career opportunities. Networking contributes to personal growth and development within your career by allowing Nurses to connect with colleagues, mentors, and experts in the field to share knowledge and experience.

These connections provide Nurses with opportunities for learning from the experiences of others, developing professionally, and staying updated on advancements in healthcare. Becoming a member of a professional Nursing organization or association and finding a Nurse mentor are great ways to expand your network and unlock limitless career advancement.

Diversify and Seek New Experiences

A rich and productive work environment comprises diverse individuals with broad experience backgrounds. The best career candidates provide valuable experience and knowledge in different areas of Nursing practice.

To diversify your background and become an ideal career opportunity candidate, seek out new experiences to broaden your skills and knowledge by participating in volunteer opportunities, internships, and residency programs. Experience in various areas of Nursing makes you a well-rounded medical professional with knowledge and experience to share, which looks great on any job application.

Create a Strong Cover Letter and Resume

When seeking new career opportunities, a strong cover letter and resume can set you apart from other candidates and help you to stand out.

The cover letter is the first document a potential employer reads. It should capture the reader's attention and set the tone for the rest of your application. From there, your resume should showcase your strongest achievements, skills, and experiences. A quality cover letter and resume may unlock or block you from career opportunities.

Consider an Advanced Degree

Advanced Nursing degrees can unlock extreme career potential and open the doors to new and prosperous opportunities. Advanced Nursing degrees empower Nurses to take on more specialized, leadership-oriented, and impactful roles in the healthcare system.

They provide a pathway for career growth, increased responsibilities, and the opportunity to contribute significantly to patient care, education, research, and healthcare policy. If you are looking for a new career opportunity, there is no better way to open more career goals than to work toward completing an advanced degree.

To unlock Nursing career opportunities and achieve the greatest success, Nurses must have a unique combination of education, skill development, networking, and a proactive approach to career planning. A successful Nursing journey can look different to everyone, and how you reach ultimate career satisfaction is an individualized process. Nursing at all levels takes skill, dedication, and passion. As long as you keep the goal of providing high-quality patient care, you will achieve career success.

 

   

 

Topics: nurse staffing, hiring nurses, Nursing tips, nurse recruitment, nurse advice, nurse hiring, nurse success

Quality Over Quantity: Why Niche Job Boards Work In Your Favor

Posted by Erica Bettencourt

Fri, Jul 20, 2018 @ 10:18 AM

niche ob boardsLarge job boards like Indeed and Glassdoor compete to display millions of jobs. Niche job boards like our DiversityNursing.com job board, help you reach a more precise audience.

Niche job boards are generally smaller job boards that are location or industry focused. Many niche job boards are sponsored and/or maintained by industry leading professional associations. From a recruiter’s perspective, the industry focus of niche job boards helps to target job advertisements toward qualified candidates

Healthcare organizations need to look at the importance of the recruiting function, and how, if recruiters are able to bring more high-quality talent into the organization, that level of quality will cascade through everything else employees do, ultimately impacting the delivery of patient care.

Recruiters like posting jobs on niche boards because they know everyone applying is in the right place. Applicants won’t find search results for jobs in other professions so recruiters won't receive resumes that don’t match the job description they posted. This leads to smaller candidate pools, allowing the recruiter more time to consider each application. 

According to a Nurse.com article, smaller job boards are familiar with particular specialties, job titles, certifications and keywords your desired audience uses and requires. They understand and stay up-to-date on the hiring trends for their niche profession. For example, if a large organization is laying off workers, a niche job board can help you target a specific market.

Niche boards offer branding opportunities like job alerts, job board widgets, banner advertisements, and company profile pages like DiversityNursing.com's Employer Profile.

Smaller job boards have staff who know your name and answer your calls and questions. They know your time is precious and good communication is key. That means you're talking to a real person not a voice recording. 

Niche job boards attract the right candidates that have the specialized skills and up-to-date experience that you're looking for. They also receive higher quality and more relevant applications. Therefore, niche job boards are the fastest way to find strong candidates, leading to lower cost-to-fill.

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Topics: hiring nurses, nursing jobs, niche job board, nurse recruitment

Bachelor's In Nursing Is Becoming A Must

Posted by Erica Bettencourt

Tue, Sep 13, 2016 @ 03:12 PM

bsn-landing-bh2.jpgAs healthcare changes, so do their goals. The latest goal is 80% of the Nurse workforce should have their BSN by 2020. Most hospitals are no longer hiring Nurses with only their Associates degree. If they do hire them, the Nurses are expected to sign a contract that they'll get their BSN within a certain time frame. 

Anna Marie Luzar, nurse director of St. Vincent Charity Medical Center's Spine and Orthopedic unit, decided in 2011 that she was ready to return to school to get her bachelor of science in nursing.

When explaining why, Luzar proudly reads from what she wrote for school about her return: “There is much I do not know, have not taken into consideration or addressed from nursing school 30 years ago. It is the right time physically and emotionally in my personal life to commit to a program to learn what I do not know.”

Luzar, who received her BSN in 2014 from Ohio University, is one of many nurses taking advantage of RN-to-BSN programs across the region and country that have been cropping up to help registered nurses with diploma or associate degrees take the next step in their education as hospitals increasingly expect higher skill levels.

“The hospitals at least in our area aren't hiring the associate degree prepared nurses, or they would prefer to have a BSN,” said Linda Linc, dean of the Byers School of Nursing at Walsh University in North Canton. “So you're seeing more individuals going right into a BSN program, and there are a lot of them in Northeast Ohio.”

Many Northeast Ohio health systems are looking only to hire nurses with a BSN. Those with an associate's degrees are often asked to sign a contract that they'll get their BSN within a certain timeframe after employment.

Following a 2010 report from the Institute of Medicine, health care providers across the country pushed forward initiatives to get more of their nurses baccalaureate-trained. “The Future of Nursing: Leading Change, Advancing Health” recommended that 80% of the nursing workforce have a BSN by 2020. The report stated that the health care system doesn't provide sufficient incentives for nurses to further their education and get additional training.

“Everyone has taken that very seriously, knowing that health care reform requires nurses to be front and centered and that they need to be well-educated,” said Joan Kavanagh, associate chief nursing officer for the Office of Nursing Education and Professional Development at Cleveland Clinic.

Patricia Sharpnack, dean of the Breen School of Nursing at Ursuline College, said she's seeing an uptick in the number of students looking to complete their BSN

“Initially there wasn't as great of a push by the hospitals or the acute care agencies to really mandate this,” she said.

Hiring preferences

MetroHealth prefers that recent graduates it hires have a BSN, but it makes exceptions for current employees, such as medics, working through school.

For more experienced nurses without a BSN, there's a ticking clock to get one. Earlier this year, the system dropped its timeframe from the three-year requirement it started with in 2013 to a two-year window for nurses to get their bachelor's, “knowing that the year 2020 is creeping up on us,” said Melissa Kline, vice president and chief nursing officer at MetroHealth.

In the past three years, the number of MetroHealth's nurses who are baccalaureate-trained has increased from 48% to 65%, and at any given time, another 13% to 15% are enrolled in a program.

Although achieving the goal of having 80% of nurses baccalaureate trained by 2020 isn't specifically tied to funding or reimbursement, Kline said, evidence that a higher level of nursing education is connected to better outcomes was encouraging enough for hospitals to head in that direction.

In 2013, the Clinic moved to have all nurses who join the system sign a contract that they will attain their BSN within five years. While Kavanagh emphasizes the Clinic is appreciative of and welcome nurses who graduated from diploma and associate degree programs, the goal is that they will get a bachelor's degree.

The extra training brings additional skills of leadership, strategic thinking and research that simply cannot be covered in shorter programs, she said. Diploma and associate degree programs prepare nurses at the micro level, but further education to understand the big picture of systems and how teams work together is increasingly important as health care changes.

“We live in a day where there's more to be known than can be known,” Kavanagh said. “We're knowledge workers. We're constantly wanting to be able to supply the resources and the support to our nurses so that they can continue to develop, whether that's with a bachelor's or a master's or a doctorate.”

Summa Health also no longer hires nurses without a BSN. (A few exceptions are made, but the nurse has two years upon employment to attain their BSN.)

“I wanted to make sure that I didn't hire non-BSN nurses into Summa who would be competing with those loyal diploma nurses who were at a stage in life, who weren't going to go back and get their BSN,” said Lanie Ward, Summa's senior vice president and chief nursing officer. “I didn't want new nurses to be in the 20% number of non-BSNs in 2020.”

Summa is well on its way to achieving its goal. At present, 77.4% of its nurses at Summa Akron City and St. Thomas hospitals have a BSN, up from 60% when the report came out in 2010.

Putting patients first

Tracey Motter, associate dean for undergraduate programs at Kent State University's College of Nursing, said she believes all nursing education should be at the baccalaureate level, considering the amount of responsibility and demands on nurses in hospitals today. But she recognizes that that can be challenging, time-consuming and cost-prohibitive for many students who traditionally go the associate's degree route.

“A lot of them choose the (associate's degree in nursing) because it's cheaper and quicker, and that really isn't a good reason when we're looking at patient outcomes,” said Motter.

The RN-to-BSN programs, like the one at Kent State, can be a good fit for those students facing those challenges. She's also seeking grants to help support such students.

Kavanagh of the Clinic emphasized that a bachelor's degree is in no way the end of the line.

“It's really all in the name of increasing quality of care for our patients, increasing the access and the coordination, and all of that requires ongoing and lifelong learning,” she said.
 
Have questions about getting your BSN or have a general question? Ask one of our Nurse Leaders! Click Here To Ask Question

Topics: BSN, RN-to-BSN, hiring nurses

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