DiversityNursing Blog

Hospitals across the country are implementing a range of innovative strategies to attract and recruit talented Nurses from their local communities. Here, are some effective methods to consider:

UC Davis Health, renowned for being named a top employer in California by Forbes, has devised an inclusive outreach and local recruitment plan to promote workforce diversity throughout the healthcare industry. This innovative approach is now receiving global attention through a new case study published in New England Journal of Medicine Catalyst's January 2024 issue.

"Diversity, equity and inclusion are core tenets of our recruitment strategies," said Lyndon Huling, interim lead for Talent Acquisition Unit and co-author of the case study. "We implement those values in our approach to outreach. We know that a diverse and local workforce cultivates innovation, improves patient outcomes and makes UC Davis Health an employer of choice."

"We wanted to use our presence in the community to increase local hiring," said Victoria Ngo, co-first author of the case study and postdoctoral researcher at UC Davis Health. "Targeting outreach to local Sacramento neighborhoods of concern is just one way the anchor institution mission is focusing its efforts in reducing disparities in the long term."

A 2019 Community Health Needs Assessment identified 10 ZIP codes within a 20-minute commute of UC Davis Medical Center in Sacramento with the greatest socioeconomic and health needs. In response, UC Davis Health pledged to hire and invest in the communities within these ZIP codes.

Establish Educational Relationships with Local Universities

To establish strong connections with Nursing students, consider offering Nursing internships that provide valuable practical experience and college credit. By forging educational partnerships with local universities, you can provide top-tier students with the opportunity to intern at your organization, offering them a real-life glimpse into the rewarding world of your health system. These internships allow employers to thoroughly evaluate potential candidates, enabling them to select the best fit and streamline the hiring process.

Networking and Community Engagement

Get involved in local healthcare and community events to connect with potential candidates and expand your network. Take part in community outreach programs to spread awareness about the exciting Nursing opportunities available at your hospital.

Employee Referral Programs (ERPs)

Implementing a rewarding employee referral program motivates your current staff to recommend talented candidates. Show your appreciation by offering enticing incentives for successful referrals. A creative ERP not only boosts employee engagement and satisfaction, but also helps you retain employees and attract top-notch individuals to join your team.

Utilize Social Media

Harness the power of social media platforms to broadcast job opportunities in your area and captivate potential candidates. Showcase the hospital's vibrant work environment and let employee testimonials shine a spotlight on the positive culture.

Recruitment Events and Open Houses

Organize exclusive recruitment events and Open Houses that provide a firsthand experience of the exceptional facilities and vibrant culture that exist at your place of employment. These events will create opportunities for prospective Nurses to interact with your dedicated staff, gaining valuable insights into the numerous career opportunities available.

In today's increasingly diverse healthcare landscape, Nurses from various backgrounds play a pivotal role in delivering culturally competent and inclusive care. As a diverse candidate entering the Nursing field, you possess a unique set of experiences and perspectives that can greatly enrich patient care and the overall Nursing community. However, standing out amidst the competition requires a strategic approach. Here's how to set yourself apart and excel as a diverse candidate in Nursing.

Embrace Cultural Competency: Cultural competency is an essential skill for Nurses, particularly those from diverse backgrounds. Understanding and respecting patients' cultural beliefs, practices, and values not only enhances patient outcomes but also demonstrates your ability to adapt in different scenarios. Take the initiative to educate yourself about various cultures, languages, and traditions, and showcase your willingness to work effectively with patients from all walks of life. 


Highlight Multilingual Abilities: Being fluent in languages other than English can be a significant asset in Nursing. The ability to communicate directly with patients in their native language fosters trust and ensures accurate information exchange. Include your language proficiency on your resume and during interviews to demonstrate your added value in providing patient-centered care. 


Share Personal Experiences: Your unique life experiences can enrich the Nursing profession. Whether you've overcome personal challenges, immigrated from another country, or come from a non-traditional background, share these experiences to showcase your resilience, adaptability, and empathy. These qualities resonate with patients and colleagues, setting you apart as someone who can connect on a deeper level. 


Pursue Further Education: Continuous learning is a hallmark of a successful Nursing career. Consider pursuing certifications or advanced degrees in areas related to diversity and cultural competence. This not only deepens your knowledge but also demonstrates your commitment to staying informed about the latest healthcare trends and best practices.


Advocate for Inclusivity: Promote diversity and inclusivity within your workplace and the Nursing community as a whole. Participate in discussions, seminars, and workshops centered around diversity, equity, and inclusion. By actively engaging in these conversations, you position yourself as a leader who is dedicated to driving positive change in the Nursing field. 


Network Effectively: Forge connections within Nursing associations, multicultural organizations, and professional forums. Networking not only exposes you to valuable opportunities but also enables you to exchange ideas with fellow Nurses, creating a supportive community that values diversity and collaboration.

Exhibit Strong Leadership Skills: Leadership transcends job titles. Display leadership qualities by taking the initiative, demonstrating problem-solving skills, and mentoring others. Showcasing your ability to lead and inspire can set you apart as a diverse candidate who brings innovation and positive change to the Nursing environment.

Tell Your Story: Craft a compelling narrative that showcases your journey and aspirations in Nursing. Whether it's in your cover letter, personal statement, or interviews, your story adds depth to your application and demonstrates your passion for the field. Connect your experiences to your desire to make a meaningful impact on patient care and the Nursing profession. 

Participate in Community Outreach: Engage in community service and outreach programs that align with your background and interests. Volunteering demonstrates your commitment to making a difference and highlights your compassion for marginalized or underserved populations.

Stay Resilient: As a diverse candidate, you might face unique challenges on your path to success. Persevere in the face of adversity, using setbacks as opportunities for growth. Your resilience will not only propel your own journey but also serve as an inspiration to others. 

Being a diverse candidate in Nursing offers you the chance to bring a wealth of experiences and perspectives to the profession. To truly set yourself apart, embrace cultural competency, share your personal stories, continue your education, advocate for inclusivity, and exhibit leadership qualities. By doing so, you'll not only excel as a Nurse but also contribute to a more inclusive and effective healthcare system. Your journey as a diverse candidate is a testament to the richness of the Nursing profession, and your impact will be felt far and wide.

 

Pat Magrath, National Sales Director, DiversityNursing.com pmagrath@diversitynursing.com

Our country and the world is experiencing a huge awakening and changing attitude toward bias and racism and it is about time! It shouldn’t have taken these recent tragic events to bring about this ground swell of emotion and passion for change, but here we are.

It is time to channel this passion to create positive and lasting new initiatives in our society. A big part of this change falls to employers to review what they say about their organization, how they hire new employees, and how they treat and communicate with their existing staff, patients and visitors. Now, more than ever, your recruitment communications need to reflect an honest and thoughtful narrative about your organizational commitment to Diversity, Equity, and Inclusion (DEI).

Diversity Recruitment means reaching out to ALL diverse communities including people from various racial/ethnic backgrounds, ages, gender identities, religions, education levels, national origins, sexual orientations, veteran status, marital status, disabilities, and physical characteristics. However, it is much more than just words on paper or a clever equal opportunity line. It is about telling a story and demonstrating through your actions why Diversity, Equity, and Inclusion are important.

Diversity Recruiting Steps & Strategy

Get Started

Diversity Recruiting is about your core company beliefs, employment strategies and your ability to look at the big picture when it comes to expanding the diversity within your employee population. Look at the patients your organization serves. What is the population makeup of your community? Do your employees reflect your patient population? Do they understand how culture and family structures can impact healthcare decisions? Do they understand nuances in language? Have they been taught how different religious backgrounds impact how and when people seek care? If not, you are probably losing market share or certainly will in the near future.

Patients want and often need to be taken care of by someone who can look at much more than just physical or emotional symptoms. A more diverse employee population leads to the collaboration of different cultures, ideas, and perspectives and is an organizational asset that brings forth greater creativity and innovation in your workplace.

Define Your Company Culture

We often hear the term “recruitment brand”, but can you honestly say you have one that reflects Diversity, Equity, and Inclusion? Your “recruitment brand” is NOT what you aspire to be. It is who you are NOW and a big part of that is how others experience or perceive your organization.

Can you articulate and explain your company culture, beliefs and perception in the community? Do you have a clear, inclusive mission statement? If not, start working on it now. Who are you as an employer? Would a diverse candidate feel comfortable working there?

Put together a team of internal people from various backgrounds to get their input and help you define and promote your company culture. Once you’ve defined it, believe it, commit to it and act upon it. It should be a comprehensive effort from the top down.

Embrace It

What do the leaders of your organization say and do about your DEI initiative? It is imperative your senior leadership is committed to your DEI mission. If they don’t stand behind it, nothing will change. People pay attention to what you say AND what you do. There are many ways to monitor how an organization delivers on its promises. If your Diversity, Equity, and Inclusion efforts don’t match up with what you say, then you have lost credibility and it will be very difficult to build it back.

Get Your Message Out There – How and Where You Reach People

Assess what you’re currently doing. What’s working and what isn’t? Where can you improve? What’s your budget? What are your competitors doing? Once you’ve answered these questions, you must develop a strategy about how and where you’re going to consistently communicate your message through ALL of your internal and external channels including…

• Your Website – particularly your Career Pages
• Community Involvement – get out into your community and spread your DEI message. Your community comprises your patients, visitors and employees.
• Signage throughout your buildings
• All Recruitment Communications should outline your DEI message including:

- Career Pages
- Electronic Communications including radio, TV, social media, etc
- Print Communications
- Employee Referral Programs
- Collateral & Conference materials – brochures, giveaways, etc
- Business Cards
- Job Postings

Climbing the Career Ladder & Diversity

In addition to recruiting diverse employees, mentoring and promoting them is equally important to your DEI commitment. You not only retain committed employees as you promote them, but your staff sees what you’re doing and is encouraged.

Dr. Stefanie Johnson is a professor at the Leeds School of Business at the University of Colorado-Boulder, an expert in the DEI (Diversity, Equity and Inclusion) space, and the author of the recent Wall Street Journal bestseller, Inclusify. As an executive coach and consultant to large corporations on the development and succession of leaders, Dr. Johnson explains the "employee lifecycle" from recruiting to executive advancement. This lifecycle starts with the hiring of talent at companies, continues onto the engagement and development of them through teams, and then moves to the potential promotion of diverse employees into higher leadership roles. https://www.forbes.com/sites/niharchhaya/2020/06/29/why-diversity-and-inclusion-efforts-fail-to-deliver-and-how-to-change-that/#636ed82457be

Following these steps will help you achieve an appropriate Diversity Recruiting strategy. Remember, it is imperative that your senior leadership is on board and committed. Your employees, patients and community will be watching.