DiversityNursing Blog

Hospitals across the country are implementing a range of innovative strategies to attract and recruit talented Nurses from their local communities. Here, are some effective methods to consider:

UC Davis Health, renowned for being named a top employer in California by Forbes, has devised an inclusive outreach and local recruitment plan to promote workforce diversity throughout the healthcare industry. This innovative approach is now receiving global attention through a new case study published in New England Journal of Medicine Catalyst's January 2024 issue.

"Diversity, equity and inclusion are core tenets of our recruitment strategies," said Lyndon Huling, interim lead for Talent Acquisition Unit and co-author of the case study. "We implement those values in our approach to outreach. We know that a diverse and local workforce cultivates innovation, improves patient outcomes and makes UC Davis Health an employer of choice."

"We wanted to use our presence in the community to increase local hiring," said Victoria Ngo, co-first author of the case study and postdoctoral researcher at UC Davis Health. "Targeting outreach to local Sacramento neighborhoods of concern is just one way the anchor institution mission is focusing its efforts in reducing disparities in the long term."

A 2019 Community Health Needs Assessment identified 10 ZIP codes within a 20-minute commute of UC Davis Medical Center in Sacramento with the greatest socioeconomic and health needs. In response, UC Davis Health pledged to hire and invest in the communities within these ZIP codes.

Establish Educational Relationships with Local Universities

To establish strong connections with Nursing students, consider offering Nursing internships that provide valuable practical experience and college credit. By forging educational partnerships with local universities, you can provide top-tier students with the opportunity to intern at your organization, offering them a real-life glimpse into the rewarding world of your health system. These internships allow employers to thoroughly evaluate potential candidates, enabling them to select the best fit and streamline the hiring process.

Networking and Community Engagement

Get involved in local healthcare and community events to connect with potential candidates and expand your network. Take part in community outreach programs to spread awareness about the exciting Nursing opportunities available at your hospital.

Employee Referral Programs (ERPs)

Implementing a rewarding employee referral program motivates your current staff to recommend talented candidates. Show your appreciation by offering enticing incentives for successful referrals. A creative ERP not only boosts employee engagement and satisfaction, but also helps you retain employees and attract top-notch individuals to join your team.

Utilize Social Media

Harness the power of social media platforms to broadcast job opportunities in your area and captivate potential candidates. Showcase the hospital's vibrant work environment and let employee testimonials shine a spotlight on the positive culture.

Recruitment Events and Open Houses

Hospitals are hiring or accepting volunteer teens and young adults as a long-term strategy to help combat shortages in the healthcare industry. 

Research shows, exposure to various healthcare fields is crucial to the development of career interests for adolescents and young adults. 

Earn while you learn programs give high school students the opportunity to gain knowledge in the field and make a better wage than the average part time jobs students often take.

These programs offer roles such as:

• Food Services
• Transportation
• Manage Gift Shop
• Medical Library
• Patient Support
• Environmental Services
• Administrative Support
• Translator

According to Becker's Hospital Review, Mount Carmel launched its inaugural patient-facing role for those 16 and older: a student support associate position.

Student support associates work as part of the care team, with a multi-skilled technician. The younger workers can help with tasks such as bathing patients, taking patients' vital signs and restocking equipment. 

"We did elect to have specific criteria that students coming to us are actively enrolled in a Nursing program or a pre-Nursing program throughout their high school [career], so that we are really looking to support and foster their interest in long-term career growth and positioning them well to continue to work for us after they graduate from high school and ultimately matriculate into a Nursing program or another allied health program," Mount Carmel Regional Director of Talent Acquisition Rachel Barb told Becker's.

Volunteer programs help plant the seed and further educational opportunities for young adults.

Inova Fairfax Hospital in Virginia offers a volunteer Summer program where teens get to learn about different positions in the hospital and get hands-on experience at the hospital’s simulation lab.

Dr. Steve Narang, President of Inova Fairfax Medical Campus says to volunteers, "We are taking care of human beings, and this is just a gateway whether you want to be an accountant, whether you want to be in security, whether you want to be in IT or whether you want to be at the bedside. There’s a job for you in healthcare.”

Abrazo West Campus Hospital in Arizona hosts a volunteer program with interactive workshops.

“In those workshops, they have someone’s undivided attention, so they have a surgeon, a specialist, a radiologist that’s up there, and they tell them everything from A to Z, salary, challenges, rewards, education, the best career paths to take,” said Barry Worman, Director of Volunteer Services.

As the U.S. population becomes more racially and culturally diverse, having a workforce that mirrors the diversity of your community can improve the quality of care offered at your facility.

Ensuring diversity is incorporated in healthcare hiring practices requires understanding and combatting unconscious biases.

Bias is a prejudice in favor of or against one thing, person, or group compared with another usually in a way that’s considered to be unfair.

Unconscious biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness.

An example of unconscious bias during the hiring process is when you form an opinion about a candidate based solely on first impressions, such as their LinkedIn photo, their first or last name, or their hometown.

There are methods healthcare institutions can use to identify and reduce biases within their hiring process.

• Clearly define what Diversity means to your organization. It is important to understand which groups are underrepresented. Then set measurable goals that work toward building Diversity.
  
  
• Most hiring processes are designed from one perspective (e.g., level, function, identity). When creating your recruitment process, make it a group effort using input from different perspectives and identities. 
   
• Ensure Diversity exists within all levels of your organization, especially Leadership roles. The top healthcare organizations leading the way for Diversity, Equity, Inclusion, and Belonging (DEI&B) usually have a leadership position solely focused on Diversity, such as Chief Diversity Officer or a similar title.
  
  
• Offer awareness programs, training, and unconscious bias resources for staff. It's a great opportunity for everyone involved in the hiring process to understand what hiring prejudices are and how they can influence decision making. This allows people to identify their own biases and actively improve their behavior. 

With leadership support, clear communication both internally and externally about your DEI&B initiatives, awareness resources, and a motivated workforce, you can successfully reduce biases and increase Diversity, Equity, Inclusion, and Belonging within your organization.