DiversityNursing Blog

How to Use Social Media to Further Your Nursing Career

Posted by Erica Bettencourt

Fri, Jun 19, 2015 @ 12:35 PM

Posted by Brooke Olson

healthecareers.com 

How to Use Social Media 3 630x210 resized 600Nursing is one of the most prominent — and much needed — professions in the healthcare industry, with over three million registered nurses worldwide. This number is set to grow over the coming years, with the Bureau of Labor Statistics predicting that employment of RNs will grow 19 percent in the decade leading up to 2022, faster than the average for all occupations.

This growth will be fueled by demand for healthcare providers for the aging population, the federal health insurance reform, and the increase in chronic medical conditions such as diabetes and dementia that require care. While more nurses will be required to provide care for patients across the country, there will also be more competition for the top nursing jobs.

If you’re keen to maximize your chances for the role of your dreams, read on for some top tips for using social media sites to further your career in 2015.

Network on LinkedIn

One of the best sites for networking is LinkedIn. Millions of professionals and businesses around the world use the social media platform, and as a result it’s the perfect place to network with key people in your industry and further your career in the healthcare industry.

To start yourself off on the right foot on LinkedIn, make sure your profile is completely filled out. A comprehensive profile that will get you noticed on LinkedIn will include a business-suitable photo and your skills and achievements you have acquired during the course of your education and career.

LinkedIn makes it easy for you to ask for recommendations to go on your profile from people you’ve worked with over the years, whether co-workers, bosses or clients. In addition, don’t forget to optimize your profile and job title with relevant keywords, as this can make a big difference in search results.

Once you have your information up to date, it’s time to start working on adding connections. Apart from making requests to connect with people you already know, it’s also a good idea to join relevant LinkedIn groups and participate in discussions about any topics where you can contribute useful information or an unusual insight — this is a fantastic way to generate interest from potential new ones. In addition, regularly sharing interesting articles and information with all of your connections and update LinkedIn with your career successes and new skills is a great way to stay engaged with your current contacts.

Create a Personal Brand

Social media is a great avenue through which to promote your personal brand. Blogs, Twitter, and Instagram, for example, are all fantastic platforms to use to get your name out there and develop a brand for yourself. Although you might only associate the word “brand” with businesses, developing your own personal brand is a great way for many professionals, especially contractors, to promote themselves.

Build a consistent personal brand by ensuring that you always use the same font, image, language, and even logo, on any online profiles. Creating and maintaining a distinct voice will set you apart from others, helping you to stand out in a competitive industry.

Showcase Yourself as an Industry Expert

Blogs, LinkedIn and Twitter in particular are great platforms to demonstrate your ability to be an industry expert, and is used by many workers to foster relationships and build a profile in their industry.

Publish relevant and engaging content on your blog and distribute it on social media to showcase your experience, skills, and knowledge of healthcare to potential employers and contacts. In addition, share pictures, infographics, quotes, links to articles your connections might find helpful or informative. It’s important to stick to posting about your industry and/or specialty, and refrain from posting personal information in order to build a loyal following and give employers an idea of your passion and what you might offer their company.

By networking, building a personal brand, and showcasing yourself as an industry expert via social media, you will set yourself up to generate more interest when you apply for jobs, and can even bring employers directly to you.

Want a career in nursing? Search hundreds of nursing jobs across the U.S. today!

Topics: registered nurse, nursing, health, RN, social media, career, healthcare industry

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